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Not only is he a seasoned advertising professional, he's also an all-around great human. He's equal parts leader, mentor, and talented creative.

He uplifts and makes everyone around him better. He made me better, and I learned something from him every day.

— Joshua Hernandez
VP of Creative, HumanN

Joe played a crucial role in fostering my growth as a confident creative leader. He imparted valuable insights on presenting campaign ideas to leadership and effectively managing junior designers.

— Lauren Thorn

Associate Creative Director, HumanN

He is a master of expressing complex ideas in relatable, everyday language that truly sings. He's clever, funny, and thinks like his audience. And that's what I found especially valuable as a guardian of the brand – the fact that he always found ways to communicate and sell by delivering something of value to people. His work helps brands connect in human ways.

 Peter Mannes
Former Global Creative Director, SmileDirectClub

Joe is an expert creative leader. His concepts, his taglines, his copy – he makes advertising memories. He is the consummate professional: from writing promotional copy that tickles you, to the big concept that elevates the brand for years to come.

— Kathleen Kelly
Former VP Integrated Marketing, SmileDirectClub

There are sharp creative writers, then there’s Joe Hash. The sharpest in the drawer. He’s one of those writers who you say “he just gets it.” He cuts straight to the heart of every creative ask, then turns it into an emotionally connective idea that makes the brand proud.

— Tom Kettler
Creative Director, Copy/Strategic Communications

I had the pleasure of having Joe as my boss for a couple of years. It was a mixture of laughing, learning, and appreciating his refreshing honesty.


Joe has a unique way of inspiring great work. You feel like you’re chatting with an old friend, but really you’re absorbing the brain power of a dynamic, wildly creative mind to help you approach your project in a fresh way..

Leigha Toller

Joe was able to help us significantly improve our CRM game, particularly in email. His writing skills and creativity played an important role in bringing our brand character Dee Dee to life. His positive attitude and willingness to go the extra mile made him a valuable asset on our team.

— John Sheldon
Former CMO, SmileDirectClub

Joe quickly understands the needs of an issue or opportunity. He will push boundaries to explore and challenge what's possible. He won't accept the expected.


He plays nice in any sandbox and can weave his way through politics and regulations to find solutions that not only make sense but are clever, smart, strategic and sound.


Oh yeah, and Joe is a blast to work with!

— Catherine Shand
Sr. VP, Managing Partner, Y&R Toronto (retired)

He is unique in his ability to identify, crystallize and communicate ideas that carry across any platform. A true collaborator and leader in his field.

— Chris Jordan
Former President & CEO, Y&R Toronto

Joe played a key strategic role in developing and executing a transformational communications platform at Ford of Canada. The centerpiece of the strategy was a manifesto that so perfectly captured the essence of the Ford brand and what was required to succeed, that it became the rallying cry for the entire company and the dealers.

 — Dean Stoneley
Former VP Marketing, Ford of Canada

CEO, FordDirect

When we need awesome creative quickly, Joe delivers. They don't call him "The Cleaner" for nothin'!

— Matt Long
Owner and Founder, Punkle NY

He has the ability to sum up the essence of a brand or put into words the true purpose of an organization. His words have provided clarity, vision, and inspiration. He is also a delightful human being and I enjoyed working with him very much.

— Susan Murray
General Manager, Haft2

Joe worked for me for about five years at Goodgoll Curtis and consistently put magic on the page. He does it with relative ease and speed, and then presents it with heart, conviction and an amazing voice.

— Don Curtis
Managing Partner, Goodgoll Curtis (r

I worked under Joe's creative direction and found him inspiring, intuitive and encouraging. He understands what a client's looking for and quickly formulates solutions. He's a pleasure to present with — though he easily commands a room on his own, he knows when and how, strategically, to share the spotlight and help his team shine.

— Stephen Reese


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