Joe quickly understands the needs of an issue or opportunity. He will push boundaries to explore and challenge what's possible. He won't accept the expected. He plays nice in any sandbox and can weave his way through politics and regulations to find solutions that not only make sense but are clever, smart, strategic and sound. Oh yeah, and Joe is a blast to work with!
— Catherine Shand
Former Sr. VP, Managing Partner, Y&R Toronto
He is unique in his ability to identify, crystallize and communicate ideas that carry across any platform. A true collaborator and leader in his field.
— Chris Jordan
Former President & CEO, Y&R Toronto
Joe played a key strategic role in developing and executing a transformational communications platform at Ford of Canada. The centerpiece of the strategy was a manifesto that so perfectly captured the essence of the Ford brand and what was required to succeed, that it became the rallying cry for the entire company and the dealers.
— Dean Stoneley
CEO, Ford Canada
When we need awesome creative quickly, Joe delivers. They don't call him "The Cleaner" for nothin'!
— Matt Long
Owner and Founder, Punkle NY
He has the ability to sum up the essence of a brand or put into words the true purpose of an organization. His words have provided clarity, vision, and inspiration. He is also a delightful human being and I enjoyed working with him very much.
— Susan Murray
General Manager, Haft2
Joe worked for me for about five or six years (Goodgoll Curtis) and consistently put magic on the page. He does it with relative ease and speed, and then presents it with heart, conviction and an amazing voice.
— Don Curtis
Managing Partner, Goodgoll Curtis (Retired)
I worked under Joe's creative direction and found him inspiring, intuitive and encouraging. He understands what a client's looking for and quickly formulates solutions. He's a pleasure to present with — though he easily commands a room on his own, he knows when and how, strategically, to share the spotlight and help his team shine.
— Stephen Reese
Copywriter, Y&R Toronto