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Centrum - Numbers
In the world of marketing anything...not just pharma...you're either an aspirin or a vitamin. An "aspirin" is a product that solves a problem right now with tangible results. A "vitamin" requires trust...a belief system that reinforces that it's good for you. Like insurance. Or a Volvo. Or whole wheat bread. Even moreso, when the thing you're selling is actually a vitamin...
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